In Plain Sight

ethically made bamboo panda sunglasses worn by model

If you’re familiar with the One Good Thing brand, you’ll know that we like a little bit of quirk and we’re always looking for something that little bit different to add to our collections.

We are fascinated by the way that luxury products have taken a new turn in recent years to embrace new materials, shapes and designs. With the issue of sustainability growing more and more prevalent, we can now gain access to products that tell new stories and bring a whole new meaning to the concept of luxury consumerism.

Panda is one of those brands at the centre of it all. Their range of sunglasses are made using superior-quality bamboo for strength, durability and a generous helping of timeless style.

The sunglasses look as chic as anything, with retro and contemporary styles including wayfarer, cats’ eyes, geometric and rectangular lenses. Bamboo is also a very low-impact material, which means it can be harvested on a regular basis without inflicting damage on the local area.

model airing panda bamboo ethically made sunglasses

 

But while the style aspect is clearly visible, it’s the story behind Panda that we wanted to look at today.

Restoring sight can turn a life of poverty, into a life of opportunity.
For many people, that’s vision for life.

Clive Miller – CEO of Optometry Giving Sight

The Luxury of Vision

Vision is one of those things that we often take for granted because life is busy and we don’t always have time to appreciate everything that we have. But for the 600 million visually impaired people around the world who lack access to basic eye care, this is not a luxury they can afford.

With 19 million children suffering from visual impairment, studies also suggest that global blindness is set to triple by 2050 with some of the highest rates of vision impairment in South Asia and sub-Saharan Africa.

At the crux of this issue is a common problem that many of our partners struggle with – a solution exists to help those in need – in this case, it might be an eye test or a pair of glasses – but it is providing access to the solution that remains an issue.

Even mild vision impairment hinders the individual’s independence significantly, limiting their access to economic and educational opportunities thereby starting a vicious cycle. The news that might come as a shock to you is that approximately 80% of all vision impairment is correctable. Often, this may simply be by providing access to the right pair of glasses.

Cambodian boy getting eye exam from optometry giving sight

Training for a Better Future

As part of their partnership with Optometry Giving Sight, Panda donates an eye exam or pair of glasses to someone in need every time a pair of Panda Sunglasses is purchased. To date, Optometry Giving Sight has provided eye care services across more than 39 countries and 7.6 million people. They have also trained upwards of 14,000 local eye care professionals to offer their services to underserved communities.

By training locals to deliver sustainable eye health care, Panda and Optometry Giving Sight are transforming communities and opening up doors. They are not only correcting the present, they are working to implement structures and long-term strategies for ongoing, sustainable solutions that communities can carry into the future.

Optometry Giving Sight are also committed to supporting 133 vision centres around the world, all of which are focused on being sustainable and culturally appropriate to ensure access to all. And every single pair of Panda sunglasses purchased is going towards supporting these very achievable goals.

 

A Wider Look

There is also plenty going on with vision correction closer to One Good Thing‘s base, right here in Dubai. Founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum in 2008, Noor Dubai focus on eradicating preventable forms of blindness and fighting diseases in developing countries where 90% of the world’s visually impaired people live.

To date, they have helped more than 25 million people across Africa and Asia suffering from visual impairment, by providing free treatment and preventative programs. They have also provided specialist eye care to more than 1000 blue-collar workers in labour camps and 1000 students across the UAE.

Vision correction works to support greater independence and reduce isolation, helping individuals to lead their best life. In our super-fast-paced world where instant gratification is often far easier than making conscious decisions, we find it essential to explore prevalent issues on a human level. This helps us all to see why it is so important that we carefully consider every decision that we make.

We hope you have enjoyed learning more about the issue of vision correction. Go ahead and click here to shop the Panda collections where you can do your bit to support this valuable cause. In return, you will receive a lovely pair of sunglasses to take you through this summer in authentic style.

Don’t forget to stay in touch with One Good Thing on Facebook and Instagram, and be the first to hear all the latest brand updates and breaking news from the global sustainability landscape.

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